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A florist ecommerce website, and the tools behind it.

Six areas, one portal. Each page below says what is live today. Anything that is not live yet is marked “coming”, with no dates.

Watch the demoBecome a founding florist
Order #44 in the portal at the Ready step, with the Actions row beneath it: Mark paid, Out for delivery, Mark delivered, Cancel order, Print, Invoice and Sheet + labels.
An order is taken, marked ready, and its slip printed.

The six areas

  • The demo shop Marlowe & May after its colours and headline were changed in the portal and published: a blue banner and the headline Autumn flowers, hand-tied daily.
    Colours and headline changed in the portal, published, and the shop restyled.

    Your shop website and design

    Your colours, fonts, logo, homepage sections and your own web address. Categories, seasonal pages, a journal and galleries. You preview, then publish, and a contrast check warns you when colours are hard to read.

  • Order #44 in the portal at the Ready step, with the Actions row beneath it: Mark paid, Out for delivery, Mark delivered, Cancel order, Print, Invoice and Sheet + labels.
    An order is taken, marked ready, and its slip printed.

    Orders and production

    Orders as a list or as cards on your phone. Phone and walk-in orders, edits after the order is placed, one order to several recipients, funeral details, packing slips and labels.

  • The Operations page in the portal with the same-day cut-off time being set to 2pm.
    Delivery areas with a price each, the same-day cut-off time, and the days the shop is closed.

    Delivery and collection

    Delivery areas by postcode with a price for each, cut-off times, closed dates, bank holidays one by one, holiday mode, click and collect, national courier. The shopper’s date picker follows your rules.

  • An order page in the portal marked Paid, card online, with its status steps and the actions available.

    Payments and invoices

    Card payments at checkout, set up to settle in your own Stripe account, less Stripe’s fees. No commission on your sales. Numbered invoices, credit notes, monthly statements.

  • The portal dashboard for Marlowe & May, showing gross sales, orders, average order value, collected payments and a revenue trend chart.

    Customers and reports

    A customer list with spend, a blocklist, shopper accounts that belong to your shop only, sales reports with a CSV, and Google Analytics and Search Console figures on your dashboard once connected.

  • The demo shop Marlowe & May with the concierge chat open, headed Flower assistant, greeting the shopper, and a question typed in.

    AI

    A shopper concierge that recommends products from your live catalogue. Sprout, a help chat inside the portal, and a paid FloristGrow AI assistant are coming.

The detail that matters in a florist’s year

These are the parts that decide whether the shop keeps to your week.

Bank holidays, one by one
Every England and Wales bank holiday has its own Open and Closed switch.
Delivery and collection
Holiday mode
One switch stops new orders while you are away, with your message and an optional reopening date.
Delivery and collection
Open this Sunday
A one-off delivery date on a day you normally close.
Delivery and collection
Seasonal categories on a timer
A category switches itself on and off between two dates, every year.
Your shop website
Multi-recipient orders
One order, several recipients, each with their own address, card message and date.
Orders and production
Print slips and labels
Packing slip, order sheet and peel-and-stick labels.
Orders and production
Numbered invoices and credit notes
Numbered invoices; a credit note when you refund.
Payments and invoices
Monthly statements
One page per customer per month, for customers who pay monthly.
Payments and invoices
Appearance editor with contrast check
Preview, check, publish. The check warns about hard-to-read colours and blocks the worst.
Your shop website
Google Analytics and Search Console on your dashboard
Once connected, the figures sit next to your sales.
Customers and reports
The shopper concierge
Recommends products from your live catalogue, with photos.
AI
Sign in with an emailed link
No password to remember.
(this page)
  • The Operations page in the portal, scrolled to the extra delivery dates: Sunday 13 December 2026 listed as a one-off delivery date with a Remove button, and a Save changes button beneath it.
    A bank holiday switched to open, then a one-off Sunday delivery date added.
  • The Categories page in the portal with the dates form open on a Christmas category, set to show it from 15 November to 24 December each year.
  • Recipient 2 of 2 on an order in the portal: Margaret Pennywhistle, with her phone number, delivery address, delivery date, occasion, card message and the item.
    One order, two deliveries: each recipient with their own address, date and card message.

Coming

These are built but switched off, in review, or planned. None has a date, and none is part of the product today.

  • Staff logins with Manager, Florist and Driver roles. Extra staff logins will be a paid extra.
  • A driver view with delivery photos and “couldn’t deliver” notes.
  • Discount codes.
  • A support desk inside the portal.
  • Sprout, a help chat inside the portal. Built and switched off. At the moment we do not charge for it.
  • The FloristGrow AI assistant, a paid add-on.
See the roadmap for what has shipped

What FloristGrow is not

FloristGrow is an online shop and an order system. It is not a till, and it does not manage stock. We would rather you knew now.

See it working.

Watch the demo, or become a founding florist.

Watch the demoBecome a founding florist
  • £99 a month
  • No commission on your sales
  • No setup fee
  • 30-day free trial, card required

While the founding offer is open · Founding rate £74.25 a month. Standard price £99 a month.