Comparison
Is it time for a better florist website platform?
If you’re on FloristPro, Florist Window, or Florist Touch, you already know the landscape. These are the platforms that have served UK independent florists for years. But florists who’ve started looking around are asking a consistent question: why is the cost so high, the tech so old, and the support so hands-off — and is there something built for how floristry works today?
FloristGrow is the answer to that question. A modern platform for UK independent florists, with fair flat pricing, 0% commission on every sale, a 24/7 AI concierge on your storefront, and a team that keeps developing the platform around what florists actually ask for.
All incumbent pricing below is taken from published pricing pages, verified June 2026. Prices include VAT where noted.
FloristGrow vs FloristPro vs Florist Window — at a glance
| Feature | FloristPro | Florist Window | FloristGrow |
|---|---|---|---|
| Ongoing annual cost (inc. VAT, approx.) | ~£935/yr | ~£1,256/yr | Fair flat monthly pricing |
| Setup / one-off fee | £99.95 + VAT | £99 + VAT | No setup fee |
| Contract / lock-in | Not stated | Not stated | Cancel anytime — no lock-in |
| Commission on sales | Not stated | Not stated | 0% — always |
| Technology stack | Bespoke/agency | Legacy ASP.NET (2009) | Modern — built 2026 |
| AI concierge on storefront | None | None | 24/7 AI chatbot |
| Smart delivery engine | Not stated | Not stated | Postcodes, cut-offs, same/next-day |
| Platform evolves on florist feedback | Not stated | Not stated | Yes — continuously |
| Hands-on support | Phone + email | Not stated | Pinwheel team |
FloristPro pricing: £64.95/month + £99.95 one-off setup, ex VAT — source: floristpro.co.uk/pricing.htm.Florist Window pricing: £79/month + £99/yr SSL + £99 setup, ex VAT — source: floristwindow.co.uk/Pricing.aspx.“Not stated” means the feature is not described on the provider’s public website; absence of a claim is not a confirmed absence of the feature.
What you’re actually paying — and what you get for it
FloristPro is an established UK florist website provider serving more than 700 florists across the UK. At £64.95 a month plus VAT — roughly £935 a year before you factor in the £99.95 one-off setup fee — it is an agency-style service with phone and email support, and a bespoke approach to design.
Florist Window has been in the market since 2009. At £79 a month plus a £99 annual SSL fee (both ex VAT), the ongoing bill comes to roughly £1,256 a year including VAT. The platform runs on ASP.NET 4, a Microsoft web stack that dates to the early 2000s and is visible in their site’s .aspx page URLs and response headers. It is functional — florists are using it — but it is not what you’d choose if you were building a florist platform today.
FloristPro and Florist Window were designed for how floristry went online in an earlier era: you pay, they build you a site, you manage it. That model has served its time. It was never designed around 0% commission, AI, or a platform that evolves continuously.
The technology gap — and why it matters to your customers
Your website is your shop window. Most florists would be surprised to know that Florist Window’s platform is built on ASP.NET 4.0 — the same Microsoft web stack that was current in the mid-2000s. Their pricing page, their product pages, even their login system: all .aspx files on IIS 10, a 20-year-old server technology.
That is not a subtle point. A legacy stack affects page speed, mobile experience, and the ease of adding modern features. It is much harder to bolt a delivery engine, AI integration, or modern SEO tooling onto a system built in a different era of the web.
FloristGrow is built in 2026, from scratch, for florists who expect their platform to keep up. Every page is fast, mobile-first, and designed to rank in local search — not adapted from something a decade old.
What the incumbents don’t offer
Neither FloristPro nor Florist Window lists any AI functionality on their public websites. Neither platform describes a mechanism for collecting florist feedback and shipping features based on it. Both platforms sell you a website product and a support relationship; neither positions itself as a growth partner.
FloristGrow is different in three specific ways the incumbents do not match:
A 24/7 AI concierge chatbot
An intelligent assistant on your storefront that answers customer questions, recommends arrangements, and helps them place an order — day and night, even when you’re not there. No florist-specific platform in the UK currently offers this.
0% commission on every sale
Every penny from every order goes directly into your Stripe account. No cut taken on the way. The incumbents’ public pages do not commit to this; FloristGrow does.
A platform that keeps improving
Founding florists get preferential pricing and a direct say in what gets built next. The platform is not a fixed product — it is a continuously evolving service shaped by the florists using it. That is a standard a website built years ago and maintained since simply cannot match.
A note on Florist Touch
Florist Touch is worth mentioning separately. Their platform combines a florist website with a full EPOS and till system — an iPad-based point-of-sale, card and cash payments, and a delivery driver app — and is sold through an independent reseller network. It is a different category of product from FloristGrow: heavier, EPOS-led, and reseller-delivered. Pricing is not published on their homepage. If you run a multi-site operation with complex till requirements it may be relevant; if you are an independent florist looking for a growth-focused online platform, it is not a natural comparison.
Founding Florists
Join the FloristGrow early-access list
FloristGrow is opening to a small group of independent UK florists first. Founding florists get early access, preferential pricing, and a genuine say in what we build before the platform goes public.
Claim your early-access spot →Free to join · No card required · Founding-florist perks for early sign-ups
Incumbent pricing sourced from floristpro.co.uk/pricing.htm and floristwindow.co.uk/Pricing.aspx, June 2026. Technology stack confirmed via live HTTP response headers and URL inspection, June 2026. FloristGrow is built and run by Pinwheel.
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