Become a founding florist.
We’re opening FloristGrow to independent UK florists ahead of a public launch. The founding rate is £74.25 a month. We offer founding florists a direct WhatsApp line to the founders, Imran and Trey. We also offer them 1:1 sessions to help them get set up, and catch-ups with the founders, arranged with them.
- £99 a month
- No commission on your sales
- No setup fee
- 30-day free trial, card required
While the founding offer is open · Founding rate £74.25 a month. Standard price £99 a month.
Founding rate £74.25 a month. Standard price £99 a month.
While the founding offer is open, we create your shop on the founding rate of £74.25 a month, for as long as your subscription runs. Our standard price is £99 a month. Your rate is fixed when we create your shop, not when you join the list. We can close the offer to new florists at any time; once you have the rate, closing it changes nothing for you. Both prices are before VAT. We do not charge VAT today; if we register for VAT, it will be added on top, with at least 30 days’ written notice.
Cancelling ends the founding rate.
What both prices include
No commission on your sales. No setup fee. Your 30-day free trial starts when you add a card, whether or not your shop is open yet, so we suggest finishing Stripe’s checks first. Cancel in the portal before it ends and you pay nothing. No minimum term: cancel any time. Card payments go to your own Stripe account, less Stripe’s fees.
In a year, that is £891 at the founding rate and £1,188 at £99, before Stripe’s fees, which you pay to Stripe.
PricingWhat founding florists get
- The founding rate. £74.25 a month, for as long as your subscription runs.
- An offer of a direct WhatsApp line to the founders, Imran and Trey. Tell us what is missing, what is slow, what you wish it did on a Saturday in December.
- An offer of 1:1 sessions to help you get set up. For founding florists only, arranged with you.
- An offer of catch-ups with the founders for feedback, updates and new features. For founding florists only, arranged with you.
- A say in what we build next. We keep the roadmap public and we say what we are doing about what you ask for. We cannot promise to build every request.Roadmap
- A platform that is honest about its limits. Where we describe a feature, we say whether it is live or coming. Staff logins, a driver view, discount codes and the Sprout help chat are built but switched off, and marked that way.Features
What happens next
Join the early-access list.
Your email address, and your shop name if you want to give it. You can also tick an optional box to get our tips and offers by email.
We’ll confirm your sign-up, then email you when early access opens.
We’ll email you to confirm. If nothing arrives within an hour, email support@floristgrow.co.uk.
We create your shop.
It gets its own web address on floristgrow.co.uk. You connect your own domain when you are ready.
You connect Stripe.
Opening your shop also means a quick check with Stripe, who handle the payments — your business details and your bank details, and possibly photo ID — so your sales land straight in your own Stripe account. You can start these checks before you add a card, and we suggest you do, because they can take time.
We move your products over.
If you already have a website, we move your products over from it for you, free, whatever it’s built on: names, descriptions, prices and categories. We move the text. You add your own photos from your original files, and confirm they are yours as you upload them.
You add your card.
Let us finish moving your products before you add your card. Stripe’s page tells you nothing is charged today, and your dashboard shows the days you have left. Your 30-day free trial starts when you add a card, whether or not your shop is open yet, so we suggest finishing Stripe’s checks first. Cancel in the portal before it ends and you pay nothing.
You set your rules and open.
Delivery areas, cut-off times, bank holidays and your colours. The “Open your shop” checklist shows what is missing before the shop goes public.
We offer founding florists 1:1 sessions to help them get set up, arranged with them.
We do not promise a go-live time. If you are moving from another provider:
Moving over
Join the early-access list
We’ll confirm your sign-up and email you when early access opens. We’ll only send more if you tick the box. Privacy policy
Questions
Who can be a founding florist?
We’re opening FloristGrow to independent UK florists ahead of a public launch.
How many founding places are there?
We do not publish a number. We can close the offer to new florists at any time; once you have the rate, closing it changes nothing for you.
What does the founding rate cost, and for how long?
While the founding offer is open, we create your shop on the founding rate of £74.25 a month, for as long as your subscription runs. Our standard price is £99 a month. Your rate is fixed when we create your shop, not when you join the list. We can close the offer to new florists at any time; once you have the rate, closing it changes nothing for you. Both prices are before VAT. We do not charge VAT today; if we register for VAT, it will be added on top, with at least 30 days’ written notice. Cancelling ends the founding rate.
What do I get as a founding florist?
The founding rate. We also offer you a direct WhatsApp line to the founders, Imran and Trey, 1:1 sessions to help you get set up, and catch-ups with the founders for feedback, updates and new features, arranged with you. You also get a say in what we build next, through the WhatsApp line and the public roadmap.
Is there a free trial?
Yes. Your 30-day free trial starts when you add a card, whether or not your shop is open yet, so we suggest finishing Stripe’s checks first. Cancel in the portal before it ends and you pay nothing.
Is there a minimum term?
No. Cancel any time. There is no cancellation fee, and cancelling takes effect at the end of your current billing month. Cancelling ends the founding rate.
Do you take a commission on my sales?
No. FloristGrow charges a flat monthly fee and takes no commission on your sales. Stripe’s card fees apply, and you pay them to Stripe. If you are a founding florist, we will not introduce a commission or transaction fee for you, at any notice. For every other florist, if we ever wanted to introduce one, you would get at least 30 days’ written notice and could cancel before it took effect without paying it. (Platform agreement, clauses 4.5 and 6.5.)
What will you ask me for?
To join the list: your email address, and your shop name if you want to give it. There is also an optional box to get our tips and offers by email.
Opening your shop also means a quick check with Stripe, who handle the payments — your business details and your bank details, and possibly photo ID — so your sales land straight in your own Stripe account.
What does it cost on top of the fee?
Stripe’s card fees, which you pay to Stripe. Extra staff logins (coming soon): we expect them to be £5 a month each. The price that applies is the one shown in the portal when you invite someone. The FloristGrow AI assistant, a paid add-on that is coming.
Can I use my own domain?
Yes. Connect the web address your customers already know, and the security certificate is set up automatically.
What if I’m on another platform?
We move your products over from your current website for you, free, whatever it’s built on. We move the text. You add your own photos from your original files, and confirm they are yours as you upload them. We do not move your Google rankings, and we do not promise a go-live time. Let us finish moving your products before you add your card: your 30-day trial starts when you add it.
Who is behind FloristGrow?
FloristGrow is built and run by Pinwheel. The company is Pinwheel Media Ltd, and the founders are Imran Saleem and Trey Clarke.
How do I get help?
Email support@floristgrow.co.uk. We do not offer phone support. We also offer founding florists the founders’ WhatsApp line, 1:1 set-up sessions and catch-ups with the founders, arranged with them.